What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance...

Amazon Kills Shelfari

Live by the Amazon sword, die by the Amazon sword… The worst thing about the whole “merger” is that Amazon is giving Shelfari members just two months to move all their data over to Goodreads. I actively participate in two Shelfari groups that have been operating...

Logo redesigns that missed the mark

The foundation of any brand is its logo. As such, with every redesign, a brand risks alienating its core following, who then flock to social media to broadcast their disapproval. But why do logo redesigns upset us so much? It all boils down to identity. People with...