“Often ignored until the last minute before launch (and thereafter), many small businesses seem to use their “About Us” page as the dumping spot for all the boring, dry information that “needs to be on the site but didn’t fit anywhere else”.

What the owners of those About Us pages don’t realize, however, is that they’re missing out on a huge opportunity: the chance to begin earning the trust that leads to sales.”

via SmallBizTrends

One of the most common mistakes we see during the website development process with clients of all shapes and sizes is the lack of regard for a coherent “About Us” page. Whether it’s a small church or a Fortune 500 company, it seems that everyone is either afraid to fail or scared of putting too much thought into this otherwise crucial page.

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