It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago…
Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a device, whether or not the user actually views the ad or not. The actual CPM rate which you are paid for a given app is driven by the CTR, CPC, and Quality for the given app.”
A mobile ad network based on real CPA or even EPC makes much more sense given what we know and the experience we’ve had over the past decade (going on two for some people).
What job do the ads do? Why would people click on them within an app? Those are the issues that these types of networks don’t address to their detriment.
Mobile is relatively young as a performance advertising and marketing space, but no reason to re-invent the wheel.