Split testing is incredibly important as all good marketers know.
A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially in mobile):
In one hour, you’ll learn:
How the right mobile strategy can accelerate your marketing ROI
Key mobile web design elements that improve conversions
How to use mobile A/B testing to drive conversions through the roof
— Kevin Marks (@kevinmarks) September 22, 2013
Based on the current hotness that podcasting is going to experience in 2013 and 2014, Marco (founder of Instapaper and The Magazine) has a new podcast app:
I like some iOS podcast apps, but I don’t love any of them. So I’m making my own. It’ll be released when it’s ready. Maybe later this year.
If you’re not doing podcasting, you’re missing out.
Android and Motorola vs Apple and iOS vs Microsoft … and … Nokia:
REDMOND, Washington and ESPOO, Finland – Sept. 2, 2013 – Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services.
Let’s see if this changes anything.
Favicons have been handy for web browsers for years. However, with the proliferation of devices (not talking just computers and mobiles here), you need to keep up with your favicon optimization (never thought I’d type that). Here’s a nifty “cheat sheet” that walks you through proper sizes for everything from iOS and Android to the Chrome browser to GoogleTV and iPads…
Obsessive cheat sheet to favicon sizes/types
While there’s no demonstrable SEO gain to having a favicon on your site, it definitely helps if your affiliate or marketing site is in anyway brand related (there’s nothing worse than seeing the SquareSpace, BlueHost, Drupal etc default image in the navigation bar).
I can’t be the only person that finds this insanely useful.
If you’ve been wanting to switch over to Android but don’t want to spend an arm and a leg, Google dropped the prices on their (fantastic) Nexus 4 phones (off-contract/unlocked) today:
Nexus 4 price drops by $100 on Google Play to $199 or $249 [updated] | Android Central: “The official Google Play Twitter account has just confirmed the ’25% off or more’ sale for the Nexus 4 is active in Australia, Canada, Germany, Spain, Korea, US and UK.”
Nexus 5 coming soon then? I think so…
2013 is the year of the mobile device:
Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third.”
Email marketing is still an indispensable tool for many businesses and is something you should integrate into your campaigns early.
Insanely interesting and thorough user study from the fine folks at ShareThis:
Mobile vs Desktop: A Cross Device User Study « ShareThis Blog: “The data points above show that people engage with devices in patterns during the day, and that people engage with social channels on devices which better support their activities and content consumption. For marketers, understanding the usage patterns and the connection between devices and social habits is an important part of managing the social communication between their brands and users.”
What’s perhaps most interesting is the stats about what devices account for more sharing (iPhone vs other platforms) and the breakdown of what type of content is shared the most on which device.
In simple terms: mobile matters a great deal in 2013 and that trend will only evolve to where mobile overtakes desktop traffic in the future.
The History of App Pricing, And Why Most Apps Are Free: “Each time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off between paying for content directly, or paying indirectly by (implicitly) agreeing to view ads.”
Google has so much to gain (and lose) on mobile as the web continues to evolve from the desktop to the device. Don’t get caught with a bad mobile site according to Google…
Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: “This kind of redirect disrupts a user’s workflow and may lead them to stop using the site and go elsewhere. Even if the user doesn’t abandon the site, irrelevant redirects add more work for them to handle, which is particularly troublesome when they’re on slow mobile networks. These faulty redirects frustrate users whether they’re looking for a webpage, video, or something else, and our ranking changes will affect many types of searches.”
You don’t necessarily need to develop an app, but you should implement either responsive design or a design that allows for e-commerce to flow well on your site.
And no, you don’t have to spend thousands of dollars on a mobile responsive site designer despite what designers might throw at you. There are so many fantastic resources to make your site more mobile friendly in 2013:
- If your site is on WordPress, do a quick Google search for “WordPress responsive design” and boom.
- If you have something of a website but are paying way too much for hosting (probably the case), check out SquareSpace. It’s dead simple.
- If you’re on Joomla, Expression Engine or some sort of variant of Drupal, don’t spend $30,000 a year. Demand better from your web developer or marketing agency. It seriously doesn’t cost that much to make a site responsive.
- If you have no idea what any of this means but you’re spending way too much on a poorly designed site, we’d love to chat.
Otherwise, if you have any questions, get in touch with us.
Mobile is your friend (and a better web is ours), so let’s all embrace it.
Impressive stats from Google as reported in a new eMarketer study…
Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer: “Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally, according to eMarketer’s first-ever figures on worldwide digital and mobile advertising revenues at major internet companies.”
Equally impressive is Facebook’s growth from a non-existent program in 2011 to having a small-but-significant chunk of mobile ad revenue in 2013 and beyond.
We’ll see if that holds as more competitors such as Twitter and Pandora (I did a double take there as well, but click through to see all the stats) continue to climb.
It’s no wonder why Apple wants to get into the mobile ad game.